Welcome email for a new customer
The best welcome emails are almost embarrassingly short: one next action that gets the customer to their first win, and a real person to reply to. Feature tours, video libraries, and five-link footers all dilute the single behavior that predicts retention.
Subject: Welcome to [product name] — your first step
Hi [first name], Welcome aboard — genuinely glad you're here. If you do one thing today, make it this: [the single highest-value first action, e.g. "connect your support@ address — it takes about two minutes, and your team's email shows up in one shared view immediately"]. [One sentence on why it's worth it, e.g. "Teams that connect an inbox in the first day almost always stick; it's where the product clicks."] That's it — no checklist, no tour. When questions come up, just reply to this email. It goes to me, not a robot, and I answer [realistic timeframe, e.g. "within a business day"]. [your name] [role], [company name]
Replace every [bracketed] placeholder before sending — the brackets are there so an unfilled field is impossible to miss.
How to use this template well
- Pick exactly one action — the one your retention data says matters most. Every additional link halves the chance any get clicked.
- "Reply to this email" must actually reach a human who answers. A monitored shared inbox makes that promise safe to print.
- Write it like a person: first name sign-off, no header image, no five-button footer. Deliverability and reply rates both improve.
Related templates
Customer feedback request emailAsk one specific question at the right moment, and say what the last round of feedback changed.First response acknowledgment emailA holding reply that buys time honestly: what you understood, and when they'll hear back.Subscription cancellation confirmation emailConfirm the cancellation cleanly — the last email is the one they remember.
Your team's replies, one snippet away.
Repliqo turns templates like this one into shared snippets your whole team inserts in two keystrokes — with variables that fill in the customer's name automatically.