Subscription cancellation confirmation email
A cancellation confirmation is the last email a leaving customer reads, and it decides how they talk about you afterwards. Confirm the facts, tell them what happens to their data, and skip the guilt trip — a graceful exit is your cheapest re-acquisition channel.
Subject: Your [product name] subscription is cancelled
Hi [first name], Your cancellation is confirmed — no further charges. Your plan stays active until: [end of billing period date] Your data: [what happens and when, e.g. "your workspace stays exportable for 90 days, then it's permanently deleted"] Final charge: none. Your last payment was [amount] on [date]. If you'd like to export anything before then, here's how: [link or one-line instruction]. If you cancelled because something wasn't working for you, I'd genuinely like to know — one line in reply is plenty. Thanks for being a customer, and you're welcome back anytime — your account picks up right where it left off if you return before [data deletion date]. [your name]
Replace every [bracketed] placeholder before sending — the brackets are there so an unfilled field is impossible to miss.
How to use this template well
- Lead with "no further charges" — it's the entire reason they'll open this email.
- Spell out the data timeline. "What happens to my stuff?" is the most common post-cancellation ticket.
- Ask for the reason in one optional line. A survey link at this moment gets ignored; a human question sometimes gets an honest answer.
- No win-back discount here. Rescue offers belong before cancellation, not after — afterwards they just teach customers to cancel for coupons.
Related templates
Refund approval emailConfirm the amount, the card, and the arrival window — the three things they'll ask otherwise.Customer feedback request emailAsk one specific question at the right moment, and say what the last round of feedback changed.Welcome email for a new customerOne next step, one real reply-to human, zero feature tours.
Your team's replies, one snippet away.
Repliqo turns templates like this one into shared snippets your whole team inserts in two keystrokes — with variables that fill in the customer's name automatically.